Creative Consultant . MyCupOfTea Agency . Rome - until now (from 2016)

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Study of the brand identity for the creation of logos and the coordinated images.

• Collaboration with the creative team to coordinate the brand imageacross all online and offline channels.

• Creation of logos, lettering and user manuals for correct use on online and offline channels.

• Processing of the executive printing files and final control of the outputs.

• Creation and development of visual contents for the launch of new products, corporate communication, advertising and marketing.

Creative Consultant . Anlaids Lazio Onlus . Rome - until 2022 (from 2018)

• Creation of a visual identity consistent with the client’s values and philosophy.

• Creation of advertising campaigns, catalogues, materials for events, coordinated corporate image, posters and leaflets. 

• Graphic content development for social media, websites and banners.

• Creation of graphic content for social channels.

• Creation of static and dynamic formats consistent with the brand’s visual identity.

• Collaboration in the planning of the activities to be carried out  for integrated communication projects.

• Study of the briefs for the definition of visual communication languages and strategies in line with the client’s needs.

• Quality control of print outputs of all offline communication materials.

Creative Consultant . Galleria Cavour . Bologna - until 2021 (from 2020)

• Study of the brand identity for the creation of the new logo and the coordinated image.

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Creation of the logo and the coordinated image for "Farini 14" Parfume

Creative Consultant . CoGeDi International . Roma

owner of the Brands “Acqua Uliveto” “Acqua Rocchetta” “Brio Blu Rocchetta” “ Elisir di Rocchetta" - until 2018 (from 2001)

• Collaboration with the marketing team and project managers to guarantee a shared result.ation of static and dynamic formats consistent with the brand’s visual identity.

• Definition of the most suitable graphic characteristics to represent brands or products.

• Study of the briefs for the definition of visual communication languages and strategies in line with the client’s needs.

• Graphic design of packaging for Acqua Uliveto, Acqua Rocchetta, Brio Blu Rocchetta and Elisir di Rocchetta.

• Graphic content development for social media, websites and banners.

• Editorial design of brochures, catalogues, posters, leaflets and POS materials.

• Creative consulting and production of “In Store” Promotions.

• Creative consulting for promotional contests to incentivate sales

• Creative consulting and content development for social media, websites and banners.

• Creation of static and dynamic formats consistent with the brand’s visual identity.

• Support in the creation of graphic content for social channels and creation of static and dynamic formats consistent withthe brand’s visual identity.

• Collaboration in the planning of the activities to be carried out for integrated communication projects.

• Quality control of print outputs of all offline communication material.

​

Creative Consultant . Miss Italia . Rome - until 2015 (from 2006)

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Creative consulting for BTL communication materials  including flyers, posters and catalogues.

• Creative consulting and development of visual contents for  corporate communication, advertising and marketing.

• Creative consulting for “Miss Italia” photo-shootings.

• Collaboration with the owner of the brand to coordinate the Miss Italia image across the different media channels.

• Active participation with the client for the definition of visual communication guidelines.

• Processing of the executive printing files and final control of the outputs.

• Processing of offline communication graphic material including leaflets, brochures, billboards, OutOfHome and gadgets related to PR activities, sales and events.

​

Art Director . Radisson Blu . Milano / Padova - Owner of the “Galzignano Terme Spa & Golf Resort - until 2012 (from 2009)

•  Study of the brand identity and creation of the logo “Galzignano Terme Spa & Golf Resort” and the coordinated image.

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Collaboration with the marketing team to coordinate the brand image across all online media channels.

• Design of the vertical signage inside and outside the Hotels into the Resort.

• Creation of logos, lettering and user manuals.

• Processing of the executive printing files and final control of the outputs.

​

Art Director . Procter & Gamble Italia . Rome - owner of the brands “Oil of Olaz” “Max Factor” - until 2012 (from 2003)

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Coordination and development of International Guidelines for application to Italian communication

• Collaboration with the marketing team to coordinate the brand image across all the media channels.

• Creative creation of depliant, brochures, leaflets and sales folders.

• Creative creation and development of visual contents for the launch of new products, corporate communication, advertising and marketing.

• Creative creations of “In Store” communication materials.

​

Graphic Designer - Art Director . Revlon and Ultima II . Rome - until 2012 (from 1998)

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Coordination and development of International Guidelines for application to Italian communication

• Collaboration with the marketing team to coordinate the brand image across all the media channels.

• Creative creation of depliant, brochures, leaflets and sales folders.

• Creative creation and development of visual contents for the launc  of new products, corporate communication, advertising and marketing.

• Creative creations of “In Store” communication materials.

• Creative consulting and development of visual contents for  corporate communication, advertising and marketing.

• Creative consulting for events, conventions and meeting.

​

Graphic Designer - Art Director . Johnson&Johnson Medical  . Pomezia - until 2000 (from 1995)

• Analysis of briefs and creation of visual communication strategies consistent with brand or product identity.

• Analysis of advertising trends for the identification of graphic ideas and new forms of visual communication.

• Coordination and development of International Guidelines for application to Italian communication

• Collaboration with the marketing team to coordinate the brand image across all the media channels.

• Creative creation of depliant, brochures, leaflets and sales folders.

• Creative creation and development of visual contents for the launch of new products, corporate communication, advertising and marketing.

Graphic Designer - Art Director . Mark It Group Adv . Roma - until 1995 (from 1990)

• Drafting of projects, assignment of activities to the creative team and operational support.

• Development and production of advertising graphic projects.

• Study of industry trends and evaluation of competitor products.

• Graphic creation of materials relating to corporate communication, such as brochures, catalogues, leaflets, roll-ups, posters, logos, coordinated images.